Alfa X Digital Marketing
For my final year at Ryerson, alongside a talented group of individuals founded Alfa X Digital Marketing (AXD). To assist other practicum groups' marketing needs, AXD would incorporate their vision to create logos, manage social media accounts, develop impactful websites and edit behind-the-scenes footage. As for my role, I am the lead Video Editor and Graphic Designer, in charge of editing any footage that comes our way and designing our logo.
Meet the Team
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Nick Goumas
Founder & Marketing Manager
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Ella Greig
Co-Marketing Manager
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Emma Tomlinson
Social Media Coordinator
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Nicholas Bavetta
Video Editor & Graphic Designer
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Carson Proctor
Web Designer & Developer
Learn about our services.
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For our services to be well-defined for our clients, we perform consultations so that we can explain our services in depth. This helps our clients decide which services they would like to use and gets everyone on the same page with each other's projects. This process also allows us to determine if we are a good match for each other and if we should proceed with our relationship.
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Branding plays a crucial role in establishing and maintaining a brand identity. While logos and websites are vital elements in branding, a brand is also a culmination of customers' experiences, perceptions and reputation of your services.
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Using the resources created with the brand imaging service, we will develop digital and print media that our clients can use for marketing and promotions. These services include posters, audio, video, and digital art that will align with the client’s branding.
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We will design a website with its various web pages using materials from our brand imaging service. This service will deliver a wireframe design that details your web pages' look, feel, and structure while capturing your brand. The client will be a vital part of the process, providing their opinion as the wireframe takes shape. Client's desires are at the centre of this process and will significantly influence the design.